The Black Ribbon Campaign is a public awareness movement that invites people of every background to wear a black ribbon as a visible symbol of unity and strength in the fight against racism and intolerance.
Unity
We choose connection over division and recognize that progress requires people to stand together.
Strength
There is strength in making a public commitment to dignity, respect and equality.
Action
The ribbon is a starting point — an invitation to speak, learn, share and act.
A simple symbol can begin a bigger conversation.
Our goal is to make the Black Ribbon recognizable across communities, schools, workplaces, organizations and homes — a shared statement that racism and intolerance should never be normalized.
Take the Pledge